The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Summary:
The book outlines 22 principles that the authors argue are essential for creating a strong brand, covering aspects such as the importance of singularity, the need to lead in a category, and the power of a brand's name. It provides strategies for effectively positioning a brand in the market, leveraging the company's strengths, and differentiating from competitors to achieve long-term success and recognition.
Key points:
1. Law of Expansion: A brand's power decreases when it tries to appeal to a broad audience. Brands should focus on a specific niche.
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