The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Al Ries|Laura Ries
The book outlines 22 principles that the authors argue are essential for creating a strong brand, covering aspects such as the importance of singularity, the need to lead in a category, and the power of a brand's name. It provides strategies for effectively positioning a brand in the market, leveraging the company's strengths, and differentiating from competitors to achieve long-term success and recognition.
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