After Steve
How Apple Became a Trillion-Dollar Company and Lost Its Soul
Tripp Mickle
The book chronicles Apple's evolution following the death of its co-founder Steve Jobs, focusing on the leadership of Tim Cook and the company's shift towards prioritizing investor returns and operational efficiency. It explores the cultural changes within Apple, detailing how the company's innovative spirit and product development processes have been impacted in the pursuit of becoming a trillion-dollar enterprise.
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