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After Steve

How Apple Became a Trillion-Dollar Company and Lost Its Soul
Summary:

The book chronicles Apple's evolution following the death of its co-founder Steve Jobs, focusing on the leadership of Tim Cook and the company's shift towards prioritizing investor returns and operational efficiency. It explores the cultural changes within Apple, detailing how the company's innovative spirit and product development processes have been impacted in the pursuit of becoming a trillion-dollar enterprise.

Key points:

1. Leadership Change: The book examines how Apple shifted from Steve Jobs' design focus to Tim Cook's emphasis on operations and profitability, altering the company's culture.

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