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Digital Wars

Apple, Google, Microsoft and the Battle for the Internet
Summary:

The book delves into the intense competition among tech giants Apple, Google, and Microsoft, exploring their strategies, successes, and failures in dominating various sectors of the digital landscape. It provides an in-depth analysis of key products and decisions that shaped the internet and the technology industry from the late 1990s through the early 2010s.

Key points:

1. Platform Dominance: Apple, Google, and Microsoft each build ecosystems with their operating systems—iOS, Android, Windows—to lock in users and developers, creating a network effect that solidifies their market positions.

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