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Googled

The End of the World As We Know It
Summary:

The book chronicles the rise of Google from a simple search engine to a massive global corporation, examining its impact on the technology industry and society at large. It delves into the company's business practices, culture, and the challenges it faces as it redefines information access and advertising in the digital age.

Key points:

1. Google's search and ad models have disrupted traditional media, challenging the survival of newspapers, TV, and publishing.

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