Frenemies

The Epic Disruption of the Ad Business

Ken Auletta

The book delves into the transformation of the advertising industry, highlighting the intense competition and rivalry among agencies, tech companies, and platforms as they adapt to digital upheaval. It explores the challenges of data-driven marketing, privacy concerns, and the shifting dynamics between advertisers, consumers, and media in a rapidly evolving landscape.

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Googled

The End of the World As We Know It

Ken Auletta

The book chronicles the rise of Google from a simple search engine to a massive global corporation, examining its impact on the technology industry and society at large. It delves into the company's business practices, culture, and the challenges it faces as it redefines information access and advertising in the digital age.

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