The Daily You
How the New Advertising Industry Is Defining Your Identity and Your Worth
by:
Joseph Turow
in:
Cultural Studies
Summary:
The book examines the transformation of the advertising industry due to data-mining and personalization technologies, revealing how companies compile digital profiles to target individuals with tailored messages. It explores the implications of this practice on privacy, consumer behavior, and societal norms, questioning the power and ethics of marketers in shaping personal identities and values.
Key points:
1. Personalized Ads: Advertisers now target individuals with ads based on their online activities, like browsing and social media, instead of using a one-size-fits-all approach.
