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What Stays in Vegas

The World of Personal Data-Lifeblood of Big Business-and the End of Privacy as We Know It
in: Economics
Summary:

The book explores the burgeoning industry of personal data collection, detailing how companies gather vast amounts of information about individuals to tailor marketing strategies and influence consumer behavior. It also delves into the implications of this practice for privacy, revealing how the erosion of personal boundaries poses significant challenges to the concept of confidentiality in the digital age.

Key points:

1. Data as a Commodity: Tanner notes that personal data is now a valuable asset for companies, which collect it often without clear consent to shape marketing and business decisions, affecting both online and offline behavior.

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