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The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
in: Sociology
Summary:

The book examines the sophisticated strategies that retailers use to track and analyze consumer behavior, both online and in physical stores, leveraging technology to personalize marketing and potentially invade privacy. It explores the implications of these practices on consumer power, privacy rights, and the broader retail landscape.

Key points:

1. Surveillance Retailing: Turow describes how retailers secretly gather lots of data on customers' shopping habits, tracking them in stores and online without clear consent.

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