Summaries of books by Joseph Turow:
The Aisles Have Eyes
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
The book examines the sophisticated strategies that retailers use to track and analyze consumer behavior, both online and in physical stores, leveraging technology to personalize marketing and potentially invade privacy. It explores the implications of these practices on consumer power, privacy rights, and the broader retail landscape.
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The Daily You
How the New Advertising Industry Is Defining Your Identity and Your Worth
Joseph Turow
The book examines the transformation of the advertising industry due to data-mining and personalization technologies, revealing how companies compile digital profiles to target individuals with tailored messages. It explores the implications of this practice on privacy, consumer behavior, and societal norms, questioning the power and ethics of marketers in shaping personal identities and values.
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