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Everybody Lies

Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
Summary:

The book explores how the vast amounts of data generated by internet searches and online activity can reveal deep truths about human behavior, preferences, and prejudices that are often hidden in traditional surveys or studies. It uses real-world examples and research to demonstrate how this "big data" can provide insights into topics like sexuality, racism, health, and economics, challenging our understanding of how society truly functions.

Key points:

1. Internet Honesty: The book suggests the internet allows people to express their true thoughts and feelings more honestly due to anonymity.

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