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Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die

The book explores the use of predictive analytics in various industries, illustrating how data and machine learning can forecast individual behavior and trends. It delves into real-world examples, ethical considerations, and the impact of predictive technology on business and society.

Key points:

1. Predictive Analytics: The book focuses on using data to predict future behaviors and make better decisions, applicable in various sectors.

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