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HBR Guide to Data Analytics Basics for Managers


The book provides managers with an introduction to the fundamental concepts of data analytics, offering practical advice on how to use data to make better business decisions. It covers topics such as data collection, analysis, interpretation, and communication of insights to stakeholders, aiming to equip managers with the skills needed to leverage data effectively in their roles.

Key points:

1. Data Analytics Understanding: The book stresses the need for managers to comprehend data analytics as a decision-making tool, involving systematic data analysis to find and communicate meaningful patterns.

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