Targeted
How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
by:
Mike Smith
Summary:
The book explores the transformation of advertising in the digital age, focusing on the rise of data-driven marketing and programmatic advertising technologies that allow companies to deliver highly personalized ads to consumers. It delves into the mechanics of online advertising ecosystems, the role of big data, and the ethical considerations surrounding privacy and consumer targeting.
Key points:
1. Data-Driven Advertising: Mike Smith discusses how data collection and analysis have revolutionized advertising, allowing for campaigns that are tailored to consumer behaviors and preferences.
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