Return to previous page

Powers of Persuasion

The Inside Story of British Advertising 1951-2000
Summary:

The book provides a historical overview of the British advertising industry from the post-war years through the end of the twentieth century, highlighting key campaigns, changes in the industry, and the impact of advertising on culture. It offers insights into the strategies and personalities that shaped the world of advertising in Britain during this period.

Key points:

1. Creative Shift: The book likely covers the 1960s advertising shift towards more creative and bold campaigns, moving away from the conservative 50s style.

Books similar to "Powers of Persuasion":