What Would Google Do?
Reverse-Engineering the Fastest Growing Company in the History of the World
by:
Jeff Jarvis
Summary:
The book analyzes the strategies and principles that have driven Google's success, suggesting how other companies and individuals can emulate its innovation and adapt to the digital age. It explores the impact of the internet on business models, advocating for transparency, customer engagement, and leveraging the power of networks.
Key points:
1. Google Rule: Mimic Google's strategy of creating platforms for user-generated content and collaboration, moving away from controlling models to harnessing collective internet power.
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