Summary:
The book explores the economics and psychology behind the concept of "free" as a business model, examining how companies can make money by giving away products and services at no cost to the consumer. It delves into the history and impact of free offerings in the digital age, where the cost of distributing information has become nearly zero.
Key points:
1. The Power of Free: "Free" can greatly boost consumer interest and lead to other ways of making money, especially as digital distribution costs nearly nothing.
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Tien Tzuo|Gabe Weisert