Marketing in the Age of Google, Revised and Updated
Your Online Strategy IS Your Business Strategy
by:
Vanessa Fox
Summary:
The book provides insights into how businesses can leverage search engine optimization (SEO) to improve their online presence and align it with their overall business strategy. It emphasizes the importance of understanding customer behavior, using data to inform decisions, and integrating online marketing efforts with traditional business objectives for maximum impact.
Key points:
1. SEO as Core Strategy: Prioritize SEO in business planning to match online content with what customers are searching for, boosting visibility and traffic.
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