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Product-Led SEO

The Why Behind Building Your Organic Growth Strategy
Summary:

The book provides insights into developing an SEO strategy that focuses on building a product that inherently drives organic traffic through user value and search relevance. It emphasizes leveraging product features and user experience to enhance search rankings and growth, rather than relying solely on traditional SEO tactics.

Key points:

1. Integrate SEO into product design for natural discoverability and organic growth.

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