The Search
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by:
John Battelle
Summary:
The book delves into the rise of Google and its impact on the internet and business, exploring how the company's innovative search technology and business model have influenced the way information is accessed and monetized. It also examines the broader effects of search technology on society, culture, and other competing companies in the digital age.
Key points:
1. Database of Intentions: A collection of all search queries, showing what people are curious about. It's important for privacy and business and is a big part of Google's success.
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