Summary:
The book explores the evolution of search engine optimization from keyword-based strategies to a focus on understanding and optimizing for entities, which are distinct concepts or things recognized by search engines. It provides insights into how to leverage entity-based SEO to improve search visibility and offers practical advice on adapting to this more sophisticated approach to SEO.
Key points:
1. Entity-Based Search: Search engines are focusing on understanding entities (like people or places) and their context, not just keywords.
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