Made to Stick

Why Some Ideas Survive and Others Die

Chip Heath|Dan Heath

The book explores the traits that make ideas memorable and impactful, presenting six key principles—simplicity, unexpectedness, concreteness, credibility, emotions, and stories—that help make messages "stick" in the minds of the audience. It uses a range of anecdotes and case studies to illustrate how these principles can be applied effectively in various communication contexts.

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Decisive

How to Make Better Choices in Life and Work

Chip Heath|Dan Heath

The book presents a four-step process for making better decisions, which includes widening your options, testing your assumptions, attaining distance before deciding, and preparing to be wrong. It combines research and real-world examples to help individuals and organizations improve their decision-making skills.

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