Summaries of books by Ori Brafman|Rom Brafman:
Sway
The Irresistible Pull of Irrational Behavior
Ori Brafman|Rom Brafman
The book delves into the psychological forces that lead to irrational behavior, exploring how unconscious biases and social influences often cause individuals to act in ways that defy logical reasoning. It presents a series of case studies and experiments to illustrate how these hidden drivers shape decisions in various aspects of life, from the boardroom to personal relationships.
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The Forces Behind How We Fully Engage with People, Work, and Everything We Do
Ori Brafman|Rom Brafman
The book explores the concept of immediate, deep connections between people, delving into the psychological and social factors that drive these moments of high engagement. It presents real-life examples and research to illustrate how these connections can be fostered in various aspects of life, including personal relationships, business, and networking.
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