Sway
The Irresistible Pull of Irrational Behavior
Summary:
The book delves into the psychological forces that lead to irrational behavior, exploring how unconscious biases and social influences often cause individuals to act in ways that defy logical reasoning. It presents a series of case studies and experiments to illustrate how these hidden drivers shape decisions in various aspects of life, from the boardroom to personal relationships.
Key points:
1. Loss Aversion: People prefer avoiding losses more than gaining rewards, often making irrational choices like keeping failing stocks or staying in bad relationships to avoid feeling loss.
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