Summaries of books by Gabe Zichermann|Joselin Linder:
The Gamification Revolution
How Leaders Leverage Game Mechanics to Crush the Competition
Gabe Zichermann|Joselin Linder
The book explores the concept of using game design techniques in non-game contexts to engage and motivate people, improve customer loyalty, and drive employee performance. It provides insights and strategies for business leaders to incorporate gamification into their organizations to gain a competitive edge and achieve business objectives.
See full summary
Game-Based Marketing
Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Gabe Zichermann|Joselin Linder
The book explores how incorporating game mechanics and dynamics into marketing strategies can engage customers, build loyalty, and increase brand interaction. It provides insights into the psychology of gaming and practical advice on how to create effective marketing campaigns using rewards, challenges, and contests to drive consumer behavior.
See full summary