The Dragonfly Effect
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Andy Smith|Jennifer Aaker
The book provides insights and strategies on how to harness the power of social media to create social change by engaging and mobilizing audiences around a cause. It outlines the "Dragonfly Effect" model, which focuses on four key components: Focus, Grab Attention, Engage, and Take Action, using real-world examples to illustrate how individuals and organizations can effectively achieve their goals and make a positive impact.
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