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The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Summary:

The book provides insights and strategies on how to harness the power of social media to create social change by engaging and mobilizing audiences around a cause. It outlines the "Dragonfly Effect" model, which focuses on four key components: Focus, Grab Attention, Engage, and Take Action, using real-world examples to illustrate how individuals and organizations can effectively achieve their goals and make a positive impact.

Key points:

1. Single Goal Focus: Aim for one clear goal to guide and strengthen your social change campaign.

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