Summaries of books by Mike Schultz|John E. Doerr:
Insight Selling
Surprising Research on What Sales Winners Do Differently
Mike Schultz|John E. Doerr
The book presents research-based strategies for sales success, highlighting the importance of selling with insights and providing value to customers. It outlines the behaviors and tactics that differentiate the most effective salespeople from their competitors, emphasizing consultative selling and the need to understand and address the unique needs of each client.
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Rainmaking Conversations
Influence, Persuade, and Sell in Any Situation
Mike Schultz|John E. Doerr
The book provides strategies and techniques for leading persuasive conversations that can drive sales and influence outcomes. It covers the RAIN selling methodology, which focuses on building rapport, identifying needs, offering solutions, and obtaining commitment in various communication scenarios.
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