Insight Selling
Surprising Research on What Sales Winners Do Differently
Summary:
The book presents research-based strategies for sales success, highlighting the importance of selling with insights and providing value to customers. It outlines the behaviors and tactics that differentiate the most effective salespeople from their competitors, emphasizing consultative selling and the need to understand and address the unique needs of each client.
Key points:
1. Connect, Convince, Collaborate: Top sellers link customer needs with their offerings, assure customers of high ROI with low risk, and partner with them to realize goals.
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