Primed to Perform
How to Build the Highest Performing Cultures Through the Science of Total Motivation
Neel Doshi|Lindsay McGregor
The book explores the concept of Total Motivation (ToMo), a framework for understanding what drives human performance in the workplace. It identifies six key factors that affect employee motivation—play, purpose, potential, emotional pressure, economic pressure, and inertia—and provides strategies for leaders to create high-performing cultures by fostering the right motivators.
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