This Is Your Brain on Sports
The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon
L. Jon Wertheim|Sam Sommers
The book delves into the psychological and social factors that influence sports behavior and experiences, from the allure of underdogs to the intensity of rivalries. It uses scientific research and engaging anecdotes to explore phenomena such as fan loyalty, superstitions, and the motivational power of promotional giveaways like the T-shirt cannon.
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