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This Is Your Brain on Sports

The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon
in: Biology
Summary:

The book delves into the psychological and social factors that influence sports behavior and experiences, from the allure of underdogs to the intensity of rivalries. It uses scientific research and engaging anecdotes to explore phenomena such as fan loyalty, superstitions, and the motivational power of promotional giveaways like the T-shirt cannon.

Key points:

1. Underdog Appeal: People love rooting for underdogs because of their inspiring stories of hard work and beating the odds.

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