Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan|Dave Peterson|Christopher Lochhead|Kevin Maney
The book provides a guide on how companies can define and dominate new market categories by focusing on what the authors call "category design." It emphasizes the importance of creating a unique product, building a narrative that resonates with customers, and executing strategies that set a company apart from its competitors, ultimately leading to market leadership.
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