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Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets
in: Startups
Summary:

The book provides a guide on how companies can define and dominate new market categories by focusing on what the authors call "category design." It emphasizes the importance of creating a unique product, building a narrative that resonates with customers, and executing strategies that set a company apart from its competitors, ultimately leading to market leadership.

Key points:

1. Category Design: This concept involves creating and dominating a new market category for a product or service, not by being better, but by being different.

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