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Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It
Summary:

The book provides a step-by-step framework for effectively positioning technology products by honing in on unique product features, understanding customer preferences, and identifying the best market context for showcasing product value. It offers practical advice and real-world examples to help businesses differentiate their offerings and resonate with their target audience.

Key points:

1. Product Positioning: Dunford highlights the need to shape customer perception of a product, focusing on its unique features and value.

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