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Pricing for Profit

How to Develop a Powerful Pricing Strategy for Your Business

The book provides a comprehensive guide on creating effective pricing strategies tailored to enhance a business's profitability. It covers pricing theory, value perception, financial analysis, and practical approaches for adjusting prices to meet market demands and maximize earnings.

Key points:

1. Value-Based Pricing: Hill stresses pricing based on customer-perceived value, not just costs or competitors. Understanding customer needs and payment willingness is key for profit and satisfaction.

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