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The Dollarization Discipline

How Smart Companies Create Customer Value...and Profit from It
Summary:

The book provides insights into how companies can measure the value they deliver to customers in terms of dollars, emphasizing the importance of quantifying this value to create a competitive advantage. It offers strategies and examples for businesses to align their operations and marketing efforts to focus on increasing tangible customer value, thereby driving profitability.

Key points:

1. Dollarization: Convert product benefits into specific monetary gains for customers to highlight value and stand out from competitors.

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