Worth Every Penny
Build a Business That Thrills Your Customers and Still Charge What You're Worth
in:
Small Business
Summary:
The book provides entrepreneurs with strategies for creating a boutique business model that emphasizes unique value and customer experience over competing on price. It offers practical advice on how to market effectively, build a strong brand, and justify premium pricing by delivering exceptional service and products.
Key points:
1. Boutique Model: Focus on exceptional service and unique products to stand out and justify higher prices.
Books similar to "Worth Every Penny":

Winning the Profit Game
Robert G. Docters|Michael R. Reopel|Jeanne-Mey Sun|Stephen M. Tanny

Pricing on Purpose
Ronald J. Baker

The Dollarization Discipline
Jeffrey J. Fox|Richard C. Gregory

Monetizing Innovation
Madhavan Ramanujam|Georg Tacke

Value-Added Selling
Tom Reilly|Paul Reilly

Guerrilla Marketing for Consultants
Jay Conrad Levinson|Michael W. McLaughlin

Niching Up
Chris Dreyer

Rocket
Michael J. Silverstein|Dylan Bolden|Rune Jacobsen|Rohan Sajdeh

Shut Up and Listen!
Tilman Fertitta

How to Become a Marketing Superstar
Jeffrey J. Fox