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Worth Every Penny

Build a Business That Thrills Your Customers and Still Charge What You're Worth
Summary:

The book provides entrepreneurs with strategies for creating a boutique business model that emphasizes unique value and customer experience over competing on price. It offers practical advice on how to market effectively, build a strong brand, and justify premium pricing by delivering exceptional service and products.

Key points:

1. Boutique Model: Focus on exceptional service and unique products to stand out and justify higher prices.

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