Worth Every Penny
Build a Business That Thrills Your Customers and Still Charge What You're Worth
in:
Small Business
Summary:
The book provides entrepreneurs with strategies for creating a boutique business model that emphasizes unique value and customer experience over competing on price. It offers practical advice on how to market effectively, build a strong brand, and justify premium pricing by delivering exceptional service and products.
Key points:
1. Boutique Model: Focus on exceptional service and unique products to stand out and justify higher prices.
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