Monetizing Innovation
How Smart Companies Design the Product Around the Price
Summary:
The book explores the concept of designing products with pricing in mind from the outset, arguing that companies should determine what customers are willing to pay before developing a product. It provides a framework for innovation that integrates market demand and pricing strategies, using case studies and practical tools to guide businesses in creating profitable products.
Key points:
1. Avoid Product Pitfalls: - Feature Shock: Too many unnecessary features. - Minivation: Too few features, missing customer needs. - Hidden Gem: Underpriced valuable product.
Books similar to "Monetizing Innovation":
![](/books/53/53f9ab7c9f.jpg)
Pricing on Purpose
Ronald J. Baker
![](/books/3b/3baf183fc3.jpg)
Winning the Profit Game
Robert G. Docters|Michael R. Reopel|Jeanne-Mey Sun|Stephen M. Tanny
![](/books/22/22304cffcb.jpg)
The Dollarization Discipline
Jeffrey J. Fox|Richard C. Gregory
![](/books/3d/3dd4aed9bf.jpg)
Worth Every Penny
Sarah Petty|Erin Verbeck
![](/books/0f/0f7c476b39.jpg)
Pricing for Profit
Peter Hill
![](/books/6d/6de4cb8cc6.jpg)
The 1% Windfall
Rafi Mohammed
![](/books/69/6919d809d8.jpg)
Value-Added Selling
Tom Reilly|Paul Reilly
![](/books/84/849da78a7e.jpg)
Selling the Price Increase
Jeb Blount
![](/books/c5/c576bf52a7.jpg)
The Customer-Base Audit
Peter Fader|Bruce G. S. Hardie|Michael Ross
![](/books/e8/e8d3ef84f6.jpg)
$100M Offers
Alex Hormozi