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$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

The book provides strategies for creating high-value offers that are irresistible to customers by focusing on the perceived value and solving specific problems. It emphasizes the importance of packaging, positioning, and presenting products or services in a way that makes them a no-brainer for potential buyers.

Key points:

1. Value Stacking: Create an irresistible offer by combining multiple products or services, increasing its perceived value.

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