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What's Your Competitive Advantage?

7 Strategies To Discover Your Next Source Of Value

The book provides a framework for businesses to identify and develop their unique competitive advantages through seven distinct strategies. It guides readers on how to evaluate their current position, innovate their value proposition, and sustain long-term success in the marketplace.

Key points:

1. Value Uncertainty Principle: Product value fluctuates with customer perception and market conditions. Companies must adapt to align with what customers find valuable.

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