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The Strategy Paradox

Why committing to success leads to failure
Summary:

The book explores the inherent conflict between the need for firms to commit to a strategy for long-term success and the uncertainty of the future that can render those strategies obsolete or ineffective. It proposes a framework for executives to balance strategic commitment with flexibility, allowing for adaptation in the face of unpredictable market changes.

Key points:

1. Strategy Paradox: Strategies can lead to success or failure due to assumptions about the unpredictable future.

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