The Strategy Paradox
Why committing to success leads to failure
Summary:
The book explores the inherent conflict between the need for firms to commit to a strategy for long-term success and the uncertainty of the future that can render those strategies obsolete or ineffective. It proposes a framework for executives to balance strategic commitment with flexibility, allowing for adaptation in the face of unpredictable market changes.
Key points:
1. Strategy Paradox: Strategies can lead to success or failure due to assumptions about the unpredictable future.
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