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Rogue Waves

Future-Proof Your Business to Survive and Profit from Radical Change
Summary:

The book provides insights and strategies for business leaders to anticipate and adapt to disruptive changes in the market, focusing on innovation and resilience. It offers practical advice on how to navigate uncertainty, leverage emerging trends, and build an organization capable of withstanding and capitalizing on the unpredictable nature of the future business landscape.

Key points:

1. Embrace Uncertainty: Businesses should accept and prepare for the unpredictable, staying open and adaptable to change.

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