Summary:
The book presents a framework for businesses to navigate and leverage complexity to their advantage, advocating for the adoption of 'wicked strategies' that turn unpredictable market challenges into opportunities. It offers insights and case studies on how companies can outsmart competition by embracing ambiguity and uncertainty as catalysts for strategic innovation and competitive edge.
Key points:
1. Embrace Complexity: Businesses should tackle complex, unsolvable issues, using them to innovate and stand out.
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