Wicked Strategies
How Companies Conquer Complexity and Confound Competitors
John C. Camillus
The book presents a framework for businesses to navigate and leverage complexity to their advantage, advocating for the adoption of 'wicked strategies' that turn unpredictable market challenges into opportunities. It offers insights and case studies on how companies can outsmart competition by embracing ambiguity and uncertainty as catalysts for strategic innovation and competitive edge.
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