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The Win Without Pitching Manifesto

Summary:

The book outlines a business development philosophy for creative firms, advocating for a value-based approach to selling their services. It provides twelve proclamations that challenge traditional pitching and propose alternative strategies to demonstrate expertise and command higher fees.

Key points:

1. Value-Based Pricing: Enns suggests pricing based on the value provided, not hours worked, to capture fair value and focus on results.

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