Summary:
The book provides a guide for consultants and professionals on how to set fees based on the value they deliver to their clients rather than time spent or costs incurred. It offers strategies for communicating that value, establishing pricing structures, and negotiating with clients to ensure fair compensation for their expertise and results.
Key points:
1. Value-Based Pricing: Charge fees based on client outcomes, not time spent, justifying higher fees by the impact of the work.
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