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From Concept to Consumer

How to Turn Ideas Into Money
in: Startups
Summary:

The book provides a comprehensive guide on transforming an idea into a marketable product, covering the entire process from design and development to manufacturing and marketing. It offers practical advice, real-world examples, and insights into navigating the complexities of product creation and commercialization.

Key points:

1. Clear Concept Necessity: Baker stresses the need for a clear product concept, including market understanding, problem-solving, and competitive differentiation.

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