Be the Go-To
How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
by:
Theresa M. Lina
Summary:
The book provides strategies for businesses to become market leaders by differentiating themselves and creating a unique value proposition that resonates with customers. It offers practical advice on how to position a company as the go-to choice in its industry, enabling it to command higher prices and build a loyal customer base.
Key points:
1. Apollo Method: A four-step process to become a market leader, involving market focus, influencer alignment, unique value proposition, and mindshare dominance.
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